Lead Tracking That Shows Exactly Where Every Lead Came From

Every call, booking, and form is traced back to the ad, search, or post that created it, so you know where your next marketing dollar belongs. Lead tracking comes standard with every monthly digital marketing and AI visibility service from GetLocalLeads.AI.

  • Included With Every Monthly Service
  • Free AI Visibility Audit
45+ Years of Combined ExperienceTrusted Since 2017

Your Lead Dashboard

Live
Paid AdsTraced
OrganicTraced
BrandedTraced
Quick Clicks Marketing Client Logo Client Logo Client Logo Client Logo Client Logo Client Logo ClickMill Client Logo Client Logo Client Logo Client Logo Client Logo Client Logo Client Logo Client Logo Client Logo Client Logo Client Logo

Included, Standard

Lead Tracking Comes With Every Monthly Service

Lead tracking is part of how we work. Any monthly digital marketing or AI visibility service you run with us includes it from day one, so every dollar you spend with us is measured against the leads it brings in.

Website Design

See which pages and buttons turn visitors into calls, bookings, and form requests.

SEO, GEO & AEO

See which searches and which articles bring in real leads, beyond traffic counts.

PPC & Google Ads

See which ads produce booked jobs, with strategies in place to keep lead quality high.

AI Visibility

Your leads sit right beside your AI citation results in the same dashboard.

Google Business Profile

Forms and bookings that start on your profile are credited to your profile.

Social Media

Forms and bookings that start from a post are credited to that post.

Every Way A Customer Reaches You, Tracked

A lead is any moment a real person raises their hand. We record each one and the path that led to it.

01

Phone Calls

Each call is matched to the source that produced it: a paid ad, an organic search, or a customer who searched your name.

02

Bookings

Appointments booked through your scheduling tool are recorded the moment they are confirmed, along with the page that booked them.

03

Forms & Free Downloads

Completed contact forms and free guide downloads are counted when they actually go through.

04

Payments & Purchases

Payments taken through your booking tool or your website are recorded with the amount paid.

Where Leads Come From

Know Which Effort Earned Each Lead

Every lead is credited to the channel that created it, so you can put more money behind what is working.

Paid Google Ads
Organic Search
Branded Searches
Google Business Profile
Social Media
Free Guides & Offers
1

We connect every lead point

Your phone number, booking tool, forms, and checkout are all set up to report back.

2

We trace each lead to its source

Every call, booking, and form is tied to the ad, search, or post that started it.

3

You see it all in one place

Results land in your live dashboard and your monthly report, ready for your monthly call.

Works With Your Software

Built Into The Systems You Already Run

Tracking is set up inside the tools your business already uses, so your leads are counted where the work actually happens. Specialist platforms are included, and we handle the setup on your side.

Google Tag Manager

The control panel that runs your tracking, so changes are made in one place and go live the same day.

Google Analytics

Every lead is recorded here with the source that created it, ready to compare month to month.

Google Ads

Your ad account learns which clicks turned into real leads, so your budget follows the searches that produce customers.

Call Tracking Software

CallRail, or the call tracking platform you already pay for, tied back to the source of each call.

FACTS For Schools

Inquiry and application activity in your school management system is counted alongside the rest of your leads.

CE21 For Courses

Course and event sign-ups are tracked on your CE21 pages, including the checkout, with the amount paid.

ServiceTitan For Home Services

Jobs booked through your ServiceTitan online scheduler are tracked step by step, so you see which ad or search filled the calendar.

Jobber For Service Crews

Every Jobber request and online booking is recorded in Google Analytics with the source that sent it.

Lead Value

See What Your Leads Are Worth In Dollars

A lead count only tells half the story. We use your own numbers to project what your leads are worth, so every channel is judged in revenue.

Your Customer Lifetime Value

What an average customer spends with you over the whole relationship, from the first job to the last.

Your Close Rate

How many of your leads become paying customers, based on your own sales results.

Your Projected Monthly Income

Tracked leads, multiplied by your close rate, multiplied by your customer lifetime value. For example, 40 leads at a 25% close rate and a $3,000 lifetime value projects $30,000.

Only 2 Brands Per Month Get the Local Lead Growth Package Free

We shoulder 100% of the operational risk by anchoring technical engineering with executive consulting. Two spots each month include the full per-location growth suite at $0. Ask about it when you book your call today.

Get The Local Lead Growth Package Free: 2 Brands Per Month

  • Maps ChatGPT, Gemini, Claude, and Perplexity to erase crawl gaps and secure AI recommendations for every location.
  • Machine-readable code that makes AI bots instantly verify your locations and services.
  • 1-on-1 deep-dives across Marketing, Sales, CRO, SEO, and GEO. One monthly alignment call included.
  • Direct access to front end, back end, AI & automation, sales, or marketing specialists for advice that creates growth.
  • Content inspired by you is free. All owner-inspired posts, unlimited.
Total Value Per Location$5,583+ FREELimited - 2 free packages per month

Claim Your Free AI Visibility Audit

No obligation. We'll respond within 1 business hour.

We never share or sell your information

Trusted By the Nation's Leading Local Service Brands and Multi-Location Brands

197%

Average organic traffic growth across all clients

$1.4M+

Annual operational savings generated

20 rank pos.

Average Google ranking improvement on prioritized local search terms

224k

Organic views in just 14 days via founder-forward social content

150+

Daily AI-surface hits captured within 7 days of onboarding

$10M+

In managed ad spend

Get The GetLocalLeads.AI Difference

We pair a comprehensive AI visibility audit with high-performance AI visibility optimization services to eliminate the bottlenecks, communication friction, and unindexed assets that stall corporate growth. In an internal study of 41 local service businesses, we found an average AI Visibility Score of 34 out of 100, and none scored above 41.

The Usual Way

  • Weeks of back-and-forth before work begins.
  • 30-day delays before anything launches.
  • "Starting at" pricing traps and hidden upsells.
  • Slow, unclear communication leaves you guessing.
  • Days waiting on a detached account manager.
  • Generic copy AI assistants ignore.
  • Assets held hostage when you leave.
  • Zero accountability when calls drop.
  • Predatory multi-year contracts, regardless of results.

The GetLocalLeads.AI Way

  • Checklist onboarding. Up and running fast.
  • 24-hour turnarounds. Pages launch next day.
  • Fixed rates. On-time delivery. No surprises.
  • Always know what is running and why.
  • Live chat with our entire team.
  • Hardened GEO entities. Schemas built for your markets.
  • You own 100% from day one.
  • Every lead traced to the effort that earned it.
  • Month-to-month. Cancel anytime. Zero penalties.

AI Visibility Optimization & Digital Marketing Services

01

AI Visibility & Brand Management

Premier AI visibility optimization that gets your brand cited and recommended by AI assistants.

  • Cross-Internet Brand Monitoring
  • Cross-Platform Consistency Enforcement
  • Entity Hardening for Search AI
  • Generative Citation Tracking
02

Social Media Marketing

Steady, real-world activity signals that prove your local legitimacy to the search networks watching.

  • Multi-Channel Strategy Execution
  • Unlimited Founder-Forward Social Posts
  • Cross-Network Brand Alignment
  • Google Business Profile Content Sync
03

Done-For-You Website Design

Lightning-fast, high-converting websites that turn search traffic into customers and code into clean answers for crawlers.

  • SEO, GEO, and AI-Optimized Layouts
  • Conversion Rate Optimization (CRO)
  • Frictionless Lead Capture
  • Compliance & Technical Security
04

Google Business Profile Management

Win more high-intent map pack clicks while feeding structured entity signals straight to crawlers.

  • Google Business Profile Audits
  • Google Business Profile Optimizations
  • Keyword-Targeted Local Blog Posts
  • Cross-Platform Schema Continuity
05

SEO, GEO & AEO

Answer engine optimization that dominates local organic search and earns AI panel real estate.

  • Advanced Local Schema Markup
  • Answer-First Structural Layouts
  • AI-Targeted Keyword Mapping
  • Hyper-Targeted, Locally Relevant Fresh Content
06

Executive-Level Consulting

1-on-1 executive strategy audits and monthly alignment calls that maximize your AI visibility ROI.

  • Executive Strategy Audits
  • Marketing, Sales & CRO Deep-Dives
  • SEO, GEO & AEO Strategy Sessions
  • AI & Automation Scoping
07

PPC & Google Ads Management

Paid search campaigns built to bring in high-quality leads, with every call and booking traced to the ad that produced it.

  • Google Ads Campaign Management
  • Lead Quality Strategies
  • Call & Booking Tracking
  • Budget Guided By Tracked Results
08

Lead Tracking

Know exactly where every call, booking, and form came from. Included with every monthly service.

  • Call Tracking To The Source
  • Booking & Form Tracking
  • Payment & Purchase Tracking
  • Projected Lead Value
09

Detailed Monthly Reports

A clear monthly report on your leads, where they came from, and what they are worth, walked through with you on a monthly call.

  • Leads By Source
  • Projected Lead Value
  • Live Data Dashboard
  • Monthly Review Call

AI Search Visibility Services Built For Local and Multi-Location Operators.

Our platform maps entity clarity, schema completeness, and localized intent profiles specifically for local service businesses to deliver a portfolio-wide benchmark of +197% average organic traffic growth.

Residential HVACPlumbing & Drain UtilitiesRoofing & Siding OperationsElectrical ContractingGarage Door SystemsPool Repair & MaintenanceLawn Care & LandscapingTree & Arborist Services

GetLocalLeads.AI Footprint

When You Act Now, You Get Our Full Bonus Stack, FREE

1

Executive Strategy Audits & Monthly Calls

1-on-1 executive Marketing, Sales, CRO, SEO, and GEO deep-dives paired with 1 monthly alignment call to maximize your return.

$997 FREE
2

1 Monthly Specialist Check-in

Direct access to specialists focused on front end, back end, AI & automation, sales, or marketing.

$395 FREE
3

Unlimited Founder-Forward Social Posts

Authentic content built entirely from your real-world field insights.

$2,197 FREE

Your Stack

Total Value Today

$5,583+ Per Location
Core OfferIncludes Comprehensive AI Visibility Audit & Premium JSON-LD/llms.txt Package$1,994
Bonuses (3)Strategy Audits, Specialist Check-ins, & Unlimited Social$3,589
Guarantee20% Call Volume Increase Guarantee, offered on qualifying engagements and documented in your signed agreementWhen Offered
You Pay Free for 2 brands this month, ask on your call$5,583+ $0

Our Team

Veteran Owned, U.S. Based, Guaranteed Results

Local service businesses that thrive in the age of AI search. We make it happen.

U.S. Veteran OwnedU.S. Owned & OperatedChristian Business
Brett D. Henderson

Brett D. Henderson

Co-Founder & Chief Executive Officer

Pioneer in Generative Engine Optimization (GEO) and AI Visibility with 15+ years architecting digital strategies for nationwide brands. Previously built Clickmill.co to 41,000+ monthly organic visitors and has personally educated 10,000+ students across 143 countries.

Zachary Witherington

Zachary Witherington

Co-Founder & Chief Operations Officer

Operations and automation leader specializing in turning AI capabilities into scalable production systems. Designs and oversees the agency's service delivery infrastructure, including multi-client automation, onboarding, workflow orchestration, and operational systems.

Brandon Buller

Brandon Buller

Chief Technical Officer

Full-stack developer specializing in advanced automation systems, custom AI agents, responsive chatbots, and highly scalable enterprise infrastructure engineered for seamless AI search visibility services. Former active-duty U.S. Marine. Based in Hawaii.

Adam Bradshaw

Adam Bradshaw

Chief Revenue Officer

20+ years of enterprise market leadership with proven $50M+ annual sales execution experience. Widely recognized for servant leadership and building high-performing, multi-location distribution teams across competitive national markets.

What Our Clients Are Saying

"These guys saved me hundreds of thousands of dollars."

DRDanielRed Palm Marketing

"We just had our best commercial sales month ever because of GetLocalLeads.AI. Now we are expanding their services to our other businesses."

LMLayneMission Mechanical

"Working with GetLocalLeads.AI has been absolutely frictionless. They create excellent results for my content writing business."

MPMirandaPeck Writing Solutions

Lead Tracking Questions, Answered

The plain-English answers come first. Where you want the technical detail, it is in the answer too.

It is included. Lead tracking comes standard with every monthly digital marketing or AI visibility service, including website builds, SEO, GEO and AEO content, and PPC management. It is also available on Google Business Profile and social media, where we set up form and booking tracking.
Lead tracking is a measuring tool. Its job is to show you exactly where each lead came from and how it was created. The growth comes from the marketing services it measures, and the tracking shows which of those services is producing, so you can move your marketing and advertising budget toward what works.
We usually use CallRail call tracking. A small script loaded through Google Tag Manager uses dynamic number insertion to show each visitor a tracking number tied to how they arrived, so every call is attributed to its source: paid search (PPC), organic search, or direct and branded searches. Click-to-call taps on your site are also sent to Google Analytics 4 as a call event, and to Google Ads as a call conversion when ads are running.
We install an event listener script in Google Tag Manager that listens for the messages your scheduler sends when someone picks a time and when a booking is confirmed (for Calendly, the date_and_time_selected and event_scheduled events). Each step is pushed to the data layer and recorded in Google Analytics 4, and a confirmed booking fires a lead key event plus a Google Ads booking conversion. Bookings can be credited to the exact landing page that produced them.
We count a form only when it actually submits successfully. The site pushes a confirmed-lead event to the data layer after the form returns success, or we track the thank-you page it lands on, so only finished forms count as leads. Lead magnets such as free guides and eBooks are tracked as their own conversion events in Google Analytics 4 and Google Ads.
Yes. For services like Calendly that take payment at booking, we can record the payment through ecommerce tracking. If something is bought directly on your website, we set up direct ecommerce tracking so each purchase is recorded in Google Analytics 4 and Google Ads with its transaction value.
We use a simple formula built on your own numbers: tracked leads multiplied by your sales close rate, multiplied by your customer lifetime value. That gives a projected monthly income for each service and each lead source, so you can compare channels in dollars.
Yes. Google Ads conversion tracking tells Google which clicks became real leads. We capture the ad click ID with a conversion linker and report confirmed calls, bookings, form leads, and purchases as conversions, so Google's automated bidding learns from real leads. We also put strategies in place to keep lead quality high.
We tag the links on your profile and your posts so visits that start there are credited to them in Google Analytics 4. From there, the form and booking tracking on your site records any lead those visits create.
Google Tag Manager to run the tracking, Google Analytics 4 with key events for each lead type, Google Ads conversion tracking when ads are running, and CallRail for call tracking. Custom scripts handle scheduling tools, form confirmations, and checkout. We also build tracking into the other platforms your business runs on, such as ServiceTitan and Jobber for home service businesses, FACTS for schools, and CE21 for courses and events. If any of these accounts are missing, we create them for you.
Yes. Where a platform lets us add code, we install the full Google Tag Manager container in its custom header code and track the same way we do on your website: inquiry and application forms in a school information system such as FACTS, and course or event sign-ups and checkouts in a course platform such as CE21, including the amount paid. A caution worth knowing: some platforms include a Google Tag Manager setting that only installs half the code, so we check what the platform actually places on the page and add the rest by hand. When a platform sits on its own web address, such as a catalogue or booking subdomain, we link it to your main site so a visitor who starts on your homepage and finishes there is still counted as one person and credited to the source that sent them.
In your live data dashboard, which you can open at any time, and in your detailed monthly report, which we walk through with you on your monthly call.

Find Out Where Your Leads Come From. Book A Call Today

Book a no-commitment call and we will show you what we would track for your business, along with your free AI visibility audit.

  • Free AI Visibility Audit
  • Lead Tracking Included With Every Monthly Service

AI Visibility Audit · Sample

yourbusiness.com
Free Audit
  • Indexed in GooglePartial
  • Crawlable by AIBlocked
  • Schema markupMissing
  • Local entity matchWeak
  • Content depthSolid

Tested Across Major AI Assistants

GChatGPT Not FoundCClaude Found - Not RecommendedGGemini Not FoundPPerplexity Not Found
  • llms.txt not detectedCritical
  • No FAQ schema on service pagesCritical
  • Robots.txt blocks GPTBot & ClaudeBotHigh
  • Missing local business JSON-LDHigh
  • Page titles & H1 structure healthyPass