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We build the cost, material, and warranty authority that gets you shortlisted every month of the year.", "sourceUrl": "https://getlocalleads.ai/roofer-marketing/", "pageTitle": "Roofer Marketing Services - Ask About Our 20% Guarantee", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "example" }, { "chunkId": "c_065", "text": "Years in market, local licensing, manufacturer certifications, and real project history are what a storm chaser structurally cannot claim. Good roofing marketing turns them from website copy into structured, machine-readable proof.", "sourceUrl": "https://getlocalleads.ai/roofer-marketing/", "pageTitle": "Roofer Marketing Services - Ask About Our 20% Guarantee", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_066", "text": "Roofing has the longest research cycle in the trades. Most roofing SEO targets the last click and ignores the four weeks before it, which is where the decision is actually made.", "sourceUrl": "https://getlocalleads.ai/roofer-seo/", "pageTitle": "SEO Services For Roofers - Free AI Visibility Audit", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_067", "text": "Only if it was built before. Post-storm search demand spikes for a few weeks and there is no time to earn rankings inside that window. Contractors who own the visibility beforehand capture it, which is why we treat clear-weather months as the build phase.", "sourceUrl": "https://getlocalleads.ai/roofer-seo/", "pageTitle": "SEO Services For Roofers - Free AI Visibility Audit", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_068", "text": "Three things: license and tenure in the first screen, project photos labeled with town and roof system, and warranty terms in plain English. 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This one is ours.", "sourceUrl": "https://getlocalleads.ai/service-area-pages/", "pageTitle": "Service Area Pages: How to Rank Where You Have No Office", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" } ] }, { "entityId": "e_033", "@type": "Methodology", "name": "Five-minute AI test", "description": "Self-check: ask ChatGPT and Gemini the question a customer would ask and record whether the business is named.", "relations": [ { "predicate": "RELATES_TO", "targetId": "e_040", "targetName": "AI visibility" } ], "hasChunks": [ { "chunkId": "c_096", "text": "Before you change anything, run the five-minute test. Open ChatGPT and Gemini, ask the exact question your customer would (\"who's the best [your trade] near [your town]?\"), and write down whether you are named and who is. That one exercise tells you more than any dashboard.", "sourceUrl": "https://getlocalleads.ai/why-you-dont-show-up-when-customers-ask-ai/", "pageTitle": "Why Your Business Doesn’t Show Up When Customers Ask AI", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" } ] }, { "entityId": "e_034", "@type": "gll:Study", "name": "AI Visibility Audit Study of 41 Local Service Businesses", "description": "GetLocalLeads.AI's August-September 2026 audit of 41 local service businesses across North America.", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "GetLocalLeads.AI" }, { "predicate": "AUTHORED_BY", "targetId": "e_002", "targetName": "Brett D. Henderson" } ], "hasChunks": [ { "chunkId": "c_097", "text": "In August and September 2026 we ran one on 41 local businesses across North America. Every one of them explained its services clearly. 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The conflicts covered review counts, phone numbers, license numbers, addresses and email addresses.", "sourceUrl": "https://getlocalleads.ai/ai-visibility-audit-findings/", "pageTitle": "AI Visibility Audit: What 41 Local Business Sites Revealed", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_101", "text": "Of the 41, 35 (85%) had no case-study, results or project page at all.", "sourceUrl": "https://getlocalleads.ai/ai-visibility-audit-findings/", "pageTitle": "AI Visibility Audit: What 41 Local Business Sites Revealed", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_035", "@type": "gll:Study", "name": "AI Recommendations Gap Report Analysis", "description": "GetLocalLeads.AI analysis of 1,352 AI answers about 17 local businesses.", "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_002", "targetName": "Brett D. 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Where a given business lands depends heavily on how the question is asked, and a targeted prompt about its own service in its own city is the best case.", "sourceUrl": "https://getlocalleads.ai/ai-visibility-statistics/", "pageTitle": "AI Visibility Statistics From 1,352 Real AI Answers", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_104", "text": "How long did it take to go from #6 to #1? Eight weeks. The measurement window ran from July 7 to September 1, 2026. 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Pages that did not exist 90 days earlier earned 10,366 impressions and 70 clicks, and Google was showing 40 of the 47 within weeks of launch.", "sourceUrl": "https://getlocalleads.ai/service-area-pages/", "pageTitle": "Service Area Pages: How to Rank Where You Have No Office", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_037", "@type": "Platform", "name": "Google Business Profile", "description": "Google's free business listing that feeds the map pack and the sources AI tools read.", "sameAs": "https://www.wikidata.org/wiki/Q21235252", "hasChunks": [ { "chunkId": "c_107", "text": "Real Google Business Profile optimization comes down to three things, not the fifteen most checklists hand you: your category, whether your basic details are accurate, and your reviews.", "sourceUrl": "https://getlocalleads.ai/google-business-profile-optimization/", "pageTitle": "GBP Optimization: The Fields That Actually Move Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_108", "text": "Google is not the whole story, but your Google Business Profile still is a big part of it, because its clean, verified details flow out to the other sources AI reads. When that profile is half-filled, the AI is guessing.", "sourceUrl": "https://getlocalleads.ai/why-you-dont-show-up-when-customers-ask-ai/", "pageTitle": "Why Your Business Doesn’t Show Up When Customers Ask AI", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_109", "text": "Your primary category is the single line on your profile that tells Google what kind of business you are. Among the fields inside a profile, it has consistently ranked as the strongest confirmed lever across Whitespark's recurring annual surveys, more than hours, more than photos, more than your description.", "sourceUrl": "https://getlocalleads.ai/google-business-profile-optimization/", "pageTitle": "GBP Optimization: The Fields That Actually Move Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_110", "text": "Google's own guidance says relevance, distance, and prominence combine to decide which businesses show up for a given search, and that businesses with complete, accurate information are more likely to appear at all.", "sourceUrl": "https://getlocalleads.ai/google-business-profile-optimization/", "pageTitle": "GBP Optimization: The Fields That Actually Move Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_038", "@type": "Platform", "name": "ChatGPT", "description": "OpenAI's assistant, which names two or three businesses when asked for a local provider.", "sameAs": "https://www.wikidata.org/wiki/Q115564437", "hasChunks": [ { "chunkId": "c_111", "text": "Yes, ChatGPT recommends businesses, and Gemini does too, but not from a ranked list the way Google shows ten blue links. When someone asks either tool for a plumber or an electrician nearby, it names two or three businesses by piecing together whichever ones it can describe with the most confidence from what it finds on the web. There's no submit form, no leaderboard, only how clearly your business shows up everywhere the tool looks.", "sourceUrl": "https://getlocalleads.ai/does-chatgpt-recommend-businesses/", "pageTitle": "Does ChatGPT Recommend Businesses? 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That covers Yelp's corpus, not Google's.", "sourceUrl": "https://getlocalleads.ai/how-to-get-more-google-reviews/", "pageTitle": "How to Get More Google Reviews, and Who Reads Them Now", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_115", "text": "In a Pew Research Center survey fielded in February 2026, about half of U.S. adults said they use AI chatbots. ChatGPT led at 44% of adults.", "sourceUrl": "https://getlocalleads.ai/optimize-for-perplexity/", "pageTitle": "How to Optimize for Perplexity, Gemini and Claude", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_039", "@type": "Platform", "name": "Google AI Overviews", "description": "AI-written summary at the top of Google results, grounded in Google's core ranking systems.", "sameAs": "https://www.wikidata.org/wiki/Q131861047", "relations": [ { "predicate": "DEPENDS_ON", "targetId": "e_043", "targetName": "Search engine optimization (SEO)" } ], "hasChunks": [ { "chunkId": "c_116", "text": "A Google AI Overview is the AI-written summary that sits at the top of the results page, above the blue links, with source links attached to it. A customer types a question, Google writes a few sentences back, and names the handful of sites it drew from. Sometimes a business gets named in that summary. Usually it does not.", "sourceUrl": "https://getlocalleads.ai/how-to-appear-in-ai-overviews/", "pageTitle": "How to Appear in AI Overviews as a Local Business", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_117", "text": "AI Overviews are grounded in Google's core Search ranking systems, so presence in the box follows the organic trust you have already earned.", "sourceUrl": "https://getlocalleads.ai/how-to-appear-in-ai-overviews/", "pageTitle": "How to Appear in AI Overviews as a Local Business", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_118", "text": "The Pew Research Center found Google users clicked a search result in 8% of visits when an AI summary appeared, compared with 15% of visits when no summary appeared. The drop is real and it is measured.", "sourceUrl": "https://getlocalleads.ai/is-seo-dead/", "pageTitle": "Is SEO Dead? What AI Answers Really Changed", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_119", "text": "Local search firm Whitespark ran 540 queries across Houston, Phoenix and Denver and found AI Overviews on 92% of informational-intent queries but only 15% of local-intent ones, while the local map pack, the block of business listings Google shows under a map, appeared on 93% of those same local-intent searches.", "sourceUrl": "https://getlocalleads.ai/is-seo-dead/", "pageTitle": "Is SEO Dead? What AI Answers Really Changed", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_040", "@type": "Concept", "name": "AI visibility", "description": "How likely AI tools are to name a business when a nearby customer asks for a service it offers.", "relations": [ { "predicate": "DESCRIBED_BY", "targetId": "e_034", "targetName": "AI Visibility Audit Study of 41 Local Service Businesses" }, { "predicate": "DESCRIBED_BY", "targetId": "e_035", "targetName": "AI Recommendations Gap Report Analysis" }, { "predicate": "DEPENDS_ON", "targetId": "e_041", "targetName": "Generative Engine Optimization (GEO)" }, { "predicate": "DEPENDS_ON", "targetId": "e_042", "targetName": "Answer Engine Optimization (AEO)" }, { "predicate": "RELATES_TO", "targetId": "e_039", "targetName": "Google AI Overviews" } ], "hasChunks": [ { "chunkId": "c_120", "text": "AI visibility for a local business is how often AI tools like ChatGPT and Google’s AI recommend your business when a nearby customer asks for a service you offer. It depends on whether an AI can find your business, understand exactly what you do, and trust you enough to put your name on a short list of recommendations.", "sourceUrl": "https://getlocalleads.ai/ai-visibility-for-local-business/", "pageTitle": "AI Visibility for Local Business: A Plain-English Guide", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_121", "text": "AI visibility is how likely an assistant like ChatGPT or Google’s AI is to name your business when a customer asks it for a recommendation.", "sourceUrl": "https://getlocalleads.ai/hvac-marketing-that-gets-the-phone-ringing/", "pageTitle": "HVAC Marketing Company: Get the Phone Ringing", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_122", "text": "BrightLocal's Local Consumer Review Survey 2026 found that the share of consumers using AI to find local businesses climbed from 6% in 2025 to 45%.", "sourceUrl": "https://getlocalleads.ai/ai-visibility-audit-findings/", "pageTitle": "AI Visibility Audit: What 41 Local Business Sites Revealed", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_041", "@type": "Concept", "name": "Generative Engine Optimization (GEO)", "description": "Creating and structuring content so AI assistants like ChatGPT, Gemini and Perplexity understand, trust, cite and recommend it.", "sameAs": "https://www.wikidata.org/wiki/Q134083964", "alternateName": "GEO", "relations": [ { "predicate": "INCLUDES", "targetId": "e_046", "targetName": "Schema markup" }, { "predicate": "INCLUDES", "targetId": "e_049", "targetName": "NAP consistency" }, { "predicate": "DEPENDS_ON", "targetId": "e_048", "targetName": "Online reviews" }, { "predicate": "DEPENDS_ON", "targetId": "e_050", "targetName": "Local citations" } ], "hasChunks": [ { "chunkId": "c_123", "text": "GEO stands for Generative Engine Optimization. It is the practice of creating and structuring content so AI assistants like ChatGPT, Perplexity, and Gemini can easily understand, trust, cite, and recommend it, especially for location-based \"who should I call?\" questions.", "sourceUrl": "https://getlocalleads.ai/", "pageTitle": "AI Visibility and Marketing For Local Service Brands", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_124", "text": "Generative engine optimization, or GEO, means creating and structuring your content so generative AI tools like ChatGPT, Gemini, and Perplexity can understand it, trust it, cite it, and recommend your business when they compose an answer, especially for local \"who should I call?\" questions.", "sourceUrl": "https://getlocalleads.ai/geo-and-aeo-in-plain-english/", "pageTitle": "What Do GEO And AEO Actually Mean For Your Business?", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_125", "text": "Generative engine optimization involves creating and structuring content so AI assistants can understand, trust, cite, and recommend it: clear statements of what you do and where, answer-first pages, real numbers and proof, schema, and the same business details on every listing so the AI can confirm what your pages say. The work is steady rather than instant.", "sourceUrl": "https://getlocalleads.ai/geo-and-aeo-in-plain-english/", "pageTitle": "What Do GEO And AEO Actually Mean For Your Business?", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" }, { "chunkId": "c_126", "text": "The KDD 2024 paper \"GEO: Generative Engine Optimization\" tested nine different ways of changing a source page against a benchmark of 10,000 queries, and the three that worked best were citing sources, adding quotations and adding statistics, which produced \"a relative improvement of 30-40% on the Position-Adjusted Word Count metric and 15-30% on the Subjective Impression metric.\"", "sourceUrl": "https://getlocalleads.ai/how-to-get-cited-by-ai/", "pageTitle": "How to Get Cited by AI Assistants: The Checklist", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_042", "@type": "Concept", "name": "Answer Engine Optimization (AEO)", "description": "Shaping pages so they become the direct answer an answer engine or AI panel returns.", "sameAs": "https://www.wikidata.org/wiki/Q97171941", "alternateName": "AEO", "relations": [ { "predicate": "INCLUDES", "targetId": "e_046", "targetName": "Schema markup" }, { "predicate": "INCLUDES", "targetId": "e_047", "targetName": "AI citation" }, { "predicate": "RELATES_TO", "targetId": "e_038", "targetName": "ChatGPT" } ], "hasChunks": [ { "chunkId": "c_127", "text": "Answer engine optimization, or AEO, means shaping your pages so they become the direct answer an answer engine or AI panel returns.", "sourceUrl": "https://getlocalleads.ai/geo-and-aeo-in-plain-english/", "pageTitle": "What Do GEO And AEO Actually Mean For Your Business?", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_128", "text": "AEO, answer engine optimization, shapes your pages so they become the direct answer an answer engine returns. GEO, generative engine optimization, creates and structures your content so AI assistants like ChatGPT, Gemini, and Perplexity understand it, trust it, cite it, and recommend you. AEO is about being the answer; GEO is about being recommended. Most businesses need both.", "sourceUrl": "https://getlocalleads.ai/geo-and-aeo-in-plain-english/", "pageTitle": "What Do GEO And AEO Actually Mean For Your Business?", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_129", "text": "Answer engine optimization, or AEO, is the work of getting an AI like ChatGPT or Google's Gemini to understand your business well enough to name it, unprompted, when someone asks for a service you provide. SEO is a different job: getting a page ranked so a person clicks it.", "sourceUrl": "https://getlocalleads.ai/answer-engine-optimization-vs-seo/", "pageTitle": "Answer Engine Optimization vs. SEO: The Difference", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_130", "text": "Boiled down to one sentence: one competes for position on a page a human scrolls, while the other competes to be understood well enough to become one of the few names an AI says without being pushed. Different contest, different judge.", "sourceUrl": "https://getlocalleads.ai/answer-engine-optimization-vs-seo/", "pageTitle": "Answer Engine Optimization vs. SEO: The Difference", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_131", "text": "ChatGPT SEO is the practice of making a business's website and public information readable and quotable enough that ChatGPT surfaces and cites it when someone asks a relevant question. It sits inside the broader category of answer engine optimization, which covers every assistant, not only this one.", "sourceUrl": "https://getlocalleads.ai/how-to-rank-on-chatgpt/", "pageTitle": "ChatGPT SEO: How to Rank on ChatGPT", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" } ] }, { "entityId": "e_043", "@type": "Concept", "name": "Search engine optimization (SEO)", "description": "Building and structuring pages so a search engine ranks them and a person clicks.", "sameAs": "https://www.wikidata.org/wiki/Q180711", "alternateName": "SEO", "hasChunks": [ { "chunkId": "c_132", "text": "SEO, short for search engine optimization, is the practice of building and structuring a page so a search engine ranks it well enough that a person finds and clicks it.", "sourceUrl": "https://getlocalleads.ai/answer-engine-optimization-vs-seo/", "pageTitle": "Answer Engine Optimization vs. SEO: The Difference", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_133", "text": "Is SEO dead? No. But one specific version of it is finished, and pretending otherwise is a large part of why business owners stopped believing marketing agencies. Content written to collect clicks from question searches has lost most of its value. Work that gets your business named when somebody is ready to hire has not.", "sourceUrl": "https://getlocalleads.ai/is-seo-dead/", "pageTitle": "Is SEO Dead? What AI Answers Really Changed", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_134", "text": "Google was asked directly whether SEO is still relevant for generative AI search, and answered: \"In short, yes! The best practices for SEO continue to be relevant because our generative AI features on Google Search are rooted in our core Search ranking and quality systems.\"", "sourceUrl": "https://getlocalleads.ai/ai-search-optimization/", "pageTitle": "AI Search Optimization: What Changes and What Does Not", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_044", "@type": "Concept", "name": "AI search optimization", "description": "Organizing a business's website and public information so AI systems can read, trust and repeat it accurately.", "alternateName": "AI SEO", "relations": [ { "predicate": "INCLUDES", "targetId": "e_041", "targetName": "Generative Engine Optimization (GEO)" }, { "predicate": "INCLUDES", "targetId": "e_042", "targetName": "Answer Engine Optimization (AEO)" } ], "hasChunks": [ { "chunkId": "c_135", "text": "AI search optimization is the practice of organizing a business's website and public information so AI systems can read it, trust it, and repeat it accurately when someone asks them a question.", "sourceUrl": "https://getlocalleads.ai/ai-search-optimization/", "pageTitle": "AI Search Optimization: What Changes and What Does Not", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_136", "text": "AEO means answer engine optimization, or getting quoted in a direct answer. GEO means generative engine optimization, or getting cited by tools that write an answer from scratch. AI SEO is the loose catch-all. Search everywhere optimization is the newest label, and it just means people now start searches in places that are not Google.", "sourceUrl": "https://getlocalleads.ai/ai-search-optimization/", "pageTitle": "AI Search Optimization: What Changes and What Does Not", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" } ] }, { "entityId": "e_045", "@type": "Concept", "name": "Entity SEO", "description": "Making search engines and AI assistants understand a business as one specific, identifiable company.", "relations": [ { "predicate": "INCLUDES", "targetId": "e_049", "targetName": "NAP consistency" }, { "predicate": "INCLUDES", "targetId": "e_046", "targetName": "Schema markup" } ], "hasChunks": [ { "chunkId": "c_137", "text": "Entity SEO is the work of making search engines and AI assistants understand your business as one specific, identifiable company rather than a pile of keywords. It has two halves, and the second one gets skipped almost everywhere: teaching those systems what you do not do. Get both halves right and you get named for the work you want and left out of the calls you would have turned down anyway.", "sourceUrl": "https://getlocalleads.ai/entity-seo/", "pageTitle": "Entity SEO: Teaching AI What Your Business Is and Is Not", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_138", "text": "An entity is any distinct thing a machine can hold as one item: a person, a place, a product, a company. It has attributes (a name, an address, a phone number) and relationships (the city it serves, the trade it belongs to, the profiles that describe it). Entity SEO, sometimes written as entity based SEO, is the work of making your business one of those clearly defined items instead of a fuzzy cloud of pages.", "sourceUrl": "https://getlocalleads.ai/entity-seo/", "pageTitle": "Entity SEO: Teaching AI What Your Business Is and Is Not", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_139", "text": "A keyword is the string a person types. An entity is the thing they meant. \"Emergency plumber near me\" is a keyword; the plumbing company Google decides to name is an entity. Keyword work aims at matching phrases on a page. Entity work aims at being the company a search engine or an assistant already understands well enough to recommend.", "sourceUrl": "https://getlocalleads.ai/entity-seo/", "pageTitle": "Entity SEO: Teaching AI What Your Business Is and Is Not", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_140", "text": "Schema markup is one of four places your business facts live, alongside your website, your Google Business Profile and your listings. Entity SEO is the practice of making those four agree with each other. Schema is the cleanest way to state a fact to a machine, but stating a fact clearly does not help if three other sources state a different one.", "sourceUrl": "https://getlocalleads.ai/entity-seo/", "pageTitle": "Entity SEO: Teaching AI What Your Business Is and Is Not", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_046", "@type": "Concept", "name": "Schema markup", "description": "Structured data that labels the facts on a page so search engines and AI systems can read them.", "sameAs": "https://www.wikidata.org/wiki/Q26813700", "hasChunks": [ { "chunkId": "c_141", "text": "Schema markup is structured code that labels the facts on your page so software can read them. Google says structured data is not required for generative AI search and there is no special schema.org markup you need to add. Keep yours anyway, because it still earns rich results.", "sourceUrl": "https://getlocalleads.ai/how-to-appear-in-ai-overviews/", "pageTitle": "How to Appear in AI Overviews as a Local Business", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_142", "text": "Google defines structured data as \"a standardized format for providing information about a page and classifying the page content,\" and schema is the shared vocabulary that format uses. It is maintained at schema.org, so search engines and AI tools all read the same labels the same way. When people say LocalBusiness schema, they mean the part of that vocabulary built for businesses with an address and opening hours.", "sourceUrl": "https://getlocalleads.ai/local-schema-markup/", "pageTitle": "Schema Markup for Local Business, Explained Field by Field", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_143", "text": "Google's documentation says no: \"There's also no special schema.org structured data that you need to add\" to appear in its AI features. Schema is still worth having: it removes ambiguity about your name, location and services for every system reading your site. Treat it as clarity work, not a requirement someone can charge a premium for.", "sourceUrl": "https://getlocalleads.ai/how-to-get-cited-by-ai/", "pageTitle": "How to Get Cited by AI Assistants: The Checklist", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_144", "text": "Schema markup is structured data, a hidden, machine-readable layer that tells search engines and AI systems exactly what each page is about, which location it serves, and which services you offer. It removes guesswork, so engines and assistants can confidently identify and represent your business.", "sourceUrl": "https://getlocalleads.ai/seo-geo-aeo/", "pageTitle": "SEO, GEO and AEO - Ask About Our 20% Call Guarantee", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" } ] }, { "entityId": "e_047", "@type": "Concept", "name": "AI citation", "description": "When an assistant uses a page as the source for a sentence in its answer and names or links it.", "relations": [ { "predicate": "REQUIRES", "targetId": "e_054", "targetName": "robots.txt and llms.txt" } ], "hasChunks": [ { "chunkId": "c_145", "text": "An AI citation is when an assistant uses your page as the source for a sentence in its answer and names or links you. Someone asks ChatGPT which company to call for a burst pipe on a Sunday, and the answer comes back with three names. Being one of those three is the citation.", "sourceUrl": "https://getlocalleads.ai/how-to-get-cited-by-ai/", "pageTitle": "How to Get Cited by AI Assistants: The Checklist", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_146", "text": "To get cited by AI, publish pages that answer one question directly, in sentences that stay true when they are lifted out of the paragraph, with real numbers attributed to named sources, on a page the assistants' crawlers are allowed to read. An assistant quotes a passage rather than a whole page, so the win goes to the page carrying the single cleanest liftable paragraph.", "sourceUrl": "https://getlocalleads.ai/how-to-get-cited-by-ai/", "pageTitle": "How to Get Cited by AI Assistants: The Checklist", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" }, { "chunkId": "c_147", "text": "Put something in the sentence that is only true of you: a number, a place, a method or a boundary.", "sourceUrl": "https://getlocalleads.ai/how-to-get-cited-by-ai/", "pageTitle": "How to Get Cited by AI Assistants: The Checklist", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" } ] }, { "entityId": "e_048", "@type": "Concept", "name": "Online reviews", "description": "Customer reviews, which break ties between similar businesses and support local ranking.", "sameAs": "https://www.wikidata.org/wiki/Q5196473", "hasChunks": [ { "chunkId": "c_148", "text": "When two HVAC companies look about the same, reviews break the tie. A homeowner picking who to trust inside their home reads recent reviews as proof that real people were happy, and the count and freshness of those reviews also help you rank in local search. Reviews are where trust and visibility meet.", "sourceUrl": "https://getlocalleads.ai/hvac-marketing-that-gets-the-phone-ringing/", "pageTitle": "HVAC Marketing Company: Get the Phone Ringing", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_149", "text": "The reliable way to get more Google reviews is to ask every satisfied customer at the moment the job is finished, send a direct link that opens the review box for them, and answer every review that comes back. That mechanic has not changed in years.", "sourceUrl": "https://getlocalleads.ai/how-to-get-more-google-reviews/", "pageTitle": "How to Get More Google Reviews, and Who Reads Them Now", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" }, { "chunkId": "c_150", "text": "According to BrightLocal's 2026 consumer review survey, 89% of consumers expect business owners to respond to reviews. The same survey found 80% are likely to use a business that responds to all of its reviews, while 45% say that about a business that answers only the positive ones and 47% about one that answers only the negative ones.", "sourceUrl": "https://getlocalleads.ai/how-to-respond-to-google-reviews/", "pageTitle": "How to Respond to Google Reviews: 4 Reply Templates", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_151", "text": "BrightLocal's 2026 survey found 42% of consumers say they are unlikely to use a business that never replies to its reviews, which means a page of unanswered reviews tells every visitor something about how the place is run.", "sourceUrl": "https://getlocalleads.ai/how-to-get-more-google-reviews/", "pageTitle": "How to Get More Google Reviews, and Who Reads Them Now", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_049", "@type": "Concept", "name": "NAP consistency", "description": "A business's name, address and phone number reading exactly the same everywhere online.", "hasChunks": [ { "chunkId": "c_152", "text": "NAP consistency means your business name, address and phone number read exactly the same everywhere they appear online: your website, your Google Business Profile, directories, social pages and the sources AI assistants read.", "sourceUrl": "https://getlocalleads.ai/nap-consistency/", "pageTitle": "NAP Consistency: Why One Wrong Suite Number Costs You Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_153", "text": "NAP stands for name, address and phone number. In SEO, NAP is the set of identity facts that search engines and AI tools compare across the internet to confirm they all describe one real business. A NAP citation is any page online that lists those three details, and search engines use them to confirm you exist where you say you do.", "sourceUrl": "https://getlocalleads.ai/nap-consistency/", "pageTitle": "NAP Consistency: Why One Wrong Suite Number Costs You Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" } ] }, { "entityId": "e_050", "@type": "Concept", "name": "Local citations", "description": "Any place online that names a business with its address or phone number.", "hasChunks": [ { "chunkId": "c_154", "text": "A local citation is any place online that names your business along with its address or phone number. Owners usually call them business directory listings. Marketers call them local SEO citations. Same thing.", "sourceUrl": "https://getlocalleads.ai/local-citations/", "pageTitle": "Local Citations: Which Ones Still Matter", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_155", "text": "A citation names your business, usually with your address or phone number. A backlink is a clickable link to your website. A chamber of commerce member page that lists your details and links to your site is both at once.", "sourceUrl": "https://getlocalleads.ai/local-citations/", "pageTitle": "Local Citations: Which Ones Still Matter", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_156", "text": "A late-2024 BrightLocal study of 800 local searches in ChatGPT found business websites made up 58% of the sources shown, business mentions on other sites 27% and directories 15%.", "sourceUrl": "https://getlocalleads.ai/nap-consistency/", "pageTitle": "NAP Consistency: Why One Wrong Suite Number Costs You Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_051", "@type": "Concept", "name": "Local SEO", "description": "Getting a business found by nearby searchers across the map pack, organic results and AI answers.", "sameAs": "https://www.wikidata.org/wiki/Q30324357", "relations": [ { "predicate": "INCLUDES", "targetId": "e_052", "targetName": "Google map pack" }, { "predicate": "INCLUDES", "targetId": "e_053", "targetName": "Service area pages" }, { "predicate": "INCLUDES", "targetId": "e_037", "targetName": "Google Business Profile" } ], "hasChunks": [ { "chunkId": "c_157", "text": "Local SEO for contractors is everything that decides whether your business shows up when someone nearby searches for the work you do. It happens in three places. The first is the map pack, the group of three businesses Google shows under a map for searches like \"roof repair near me.\" The second is the regular list of results below it. The third is newer: AI assistants that answer the question with two or three names.", "sourceUrl": "https://getlocalleads.ai/local-seo-for-contractors/", "pageTitle": "Local SEO for Contractors: What to Fix First, in Order", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_158", "text": "Local SEO services are the ongoing work of getting a business found by people searching nearby for what it sells, across Google Search, Google Maps and the profile that sits alongside them. That last part is what makes local search engine optimization services different from general SEO.", "sourceUrl": "https://getlocalleads.ai/local-seo-services/", "pageTitle": "Local SEO Services: What You Are Actually Buying", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_159", "text": "A local SEO audit is a check of everything that decides whether nearby customers find your business in Google's map listings, its regular results and AI answers, and whether they call once they do.", "sourceUrl": "https://getlocalleads.ai/local-seo-audit/", "pageTitle": "How to Run a Local SEO Audit (and What to Fix First)", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_160", "text": "SE Ranking surveyed 260 agencies and published the results in December 2024. Of those agencies, 64% offer monthly retainers below $1,000, and the most common band was $500 to $1,000. That sample matters more than the others if you run a service business, because 94% of the agencies in it serve small or local clients.", "sourceUrl": "https://getlocalleads.ai/local-seo-cost/", "pageTitle": "How Much Does Local SEO Cost? Real Numbers, Sourced", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_052", "@type": "Concept", "name": "Google map pack", "description": "The three-business box with a map above Google's regular local results.", "hasChunks": [ { "chunkId": "c_161", "text": "The map pack is the box of three businesses with the little map above the regular results, and Google fills it based largely on where the searcher is standing and where your business physically sits.", "sourceUrl": "https://getlocalleads.ai/service-area-pages/", "pageTitle": "Service Area Pages: How to Rank Where You Have No Office", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_162", "text": "The map pack is address-gated. You will rarely appear in the three-business box for a town where you have no address, and the organic results below it are the winnable prize.", "sourceUrl": "https://getlocalleads.ai/service-area-pages/", "pageTitle": "Service Area Pages: How to Rank Where You Have No Office", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_053", "@type": "Concept", "name": "Service area pages", "description": "Pages about one town or area a business travels to, with the work done there and proof of it.", "relations": [ { "predicate": "DESCRIBED_BY", "targetId": "e_036", "targetName": "47 Location Pages Case Study" } ], "hasChunks": [ { "chunkId": "c_163", "text": "A service area page is a page on your website about one town or area you travel to, covering the work you do there and the proof that you actually do it. It is not an ad landing page, and it is not your homepage with a place name dropped into the headline.", "sourceUrl": "https://getlocalleads.ai/service-area-pages/", "pageTitle": "Service Area Pages: How to Rank Where You Have No Office", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_164", "text": "Owners mix up two things that look identical in a URL. Location pages are about places where you have an address, a phone that rings in the building, and people who show up there in the morning. City pages, when you have no address in the city, are about places you drive to. The evidence available to each one is different, and writing the second as though it were the first is how businesses end up publishing storefront pages for storefronts that do not exist.", "sourceUrl": "https://getlocalleads.ai/service-area-pages/", "pageTitle": "Service Area Pages: How to Rank Where You Have No Office", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_054", "@type": "Concept", "name": "robots.txt and llms.txt", "description": "The two crawler-facing text files: robots.txt controls which crawlers may read a site; llms.txt tells AI tools what the business does and which pages to read first.", "hasChunks": [ { "chunkId": "c_165", "text": "An llms.txt file hands AI tools a short summary of your business in your own words: what you do, where you work, and which pages to read first. It sits beside robots.txt, the older file that decides which crawlers (the automated software AI tools send out to read websites) may read your site at all. Get both right and AI tools can read your site and know what matters on it. Checking both takes about two minutes.", "sourceUrl": "https://getlocalleads.ai/llms-txt-and-robots-txt/", "pageTitle": "What Is llms.txt, And Does Your Website Actually Need It?", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_166", "text": "Why it matters: an AI tool reading your website has to piece together what you do from dozens of pages. An llms.txt file gives it that answer up front, with links to the pages that prove it. Server-log research from Complete SEO across 6,455 websites found that OpenAI's GPTBot and OAI-SearchBot were the likeliest crawlers to request llms.txt while reading a site.", "sourceUrl": "https://getlocalleads.ai/llms-txt-and-robots-txt/", "pageTitle": "What Is llms.txt, And Does Your Website Actually Need It?", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_167", "text": "Yes. It is the simplest way to give AI tools an accurate summary of your business, and it costs almost nothing to add. Check robots.txt first, because a block there stops AI from reading anything, then add llms.txt the same week.", "sourceUrl": "https://getlocalleads.ai/llms-txt-and-robots-txt/", "pageTitle": "What Is llms.txt, And Does Your Website Actually Need It?", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" }, { "chunkId": "c_168", "text": "PerplexityBot, its documentation says, is \"designed to surface and link websites in search results on Perplexity. It is not used to crawl content for AI foundation models.\" Read that twice if you have ever been advised to block AI bots. A rule aimed at keeping your content out of AI training does not remove you from Perplexity.", "sourceUrl": "https://getlocalleads.ai/optimize-for-perplexity/", "pageTitle": "How to Optimize for Perplexity, Gemini and Claude", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_055", "@type": "Concept", "name": "Speed to lead", "description": "How long from a prospect signalling interest to a person at the company making contact.", "alternateName": "Lead response time", "hasChunks": [ { "chunkId": "c_169", "text": "Speed to lead, also called lead response time, is one measurement: how long from a prospect signalling interest to a person at your company making contact. The signal can be a form, a chat, a text, or a missed call. The metric does not care which.", "sourceUrl": "https://getlocalleads.ai/speed-to-lead/", "pageTitle": "Speed to Lead: Why 5 Minutes Is the Number", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_170", "text": "Harvard Business Review audited 2,241 US companies in 2011: a 42 hour average response, and 23% never responded at all.", "sourceUrl": "https://getlocalleads.ai/speed-to-lead/", "pageTitle": "Speed to Lead: Why 5 Minutes Is the Number", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_171", "text": "The widely quoted five-minute rule traces to a 2007 Lead Response Management study of InsideSales.com data analysed by Dr James Oldroyd, which found leads contacted within five minutes were 21 times more likely to be qualified than those contacted after 30 minutes.", "sourceUrl": "https://getlocalleads.ai/lead-generation-website/", "pageTitle": "What a Lead Generation Website Actually Is", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_172", "text": "Acknowledge every lead inside five minutes during the hours you cover, and measure the median rather than the average so one weekend outlier does not hide the pattern. Split business hours from after hours. No credible benchmark specific to the trades has been published, so anyone quoting you a contractor-specific number is quoting marketing.", "sourceUrl": "https://getlocalleads.ai/speed-to-lead/", "pageTitle": "Speed to Lead: Why 5 Minutes Is the Number", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" } ] }, { "entityId": "e_056", "@type": "Concept", "name": "Missed call cost", "description": "What unanswered calls cost a home service business, measured from its own call log.", "relations": [ { "predicate": "RELATES_TO", "targetId": "e_055", "targetName": "Speed to lead" } ], "hasChunks": [ { "chunkId": "c_173", "text": "A missed call is not automatically a lost customer. Some ring back, some you reach when you call back that evening, and every one of those is revenue you did not lose. A total that ignores them is a sales argument, not a measurement.", "sourceUrl": "https://getlocalleads.ai/missed-call-cost/", "pageTitle": "Missed Call Cost: The Math Most Owners Never Run", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_174", "text": "Invoca, a call tracking company, reported in 2024 that around 27% of calls to home services businesses go unanswered, based on its own platform data with no published sample size. Use it as a rough band; your own call log is better evidence than any benchmark.", "sourceUrl": "https://getlocalleads.ai/missed-call-cost/", "pageTitle": "Missed Call Cost: The Math Most Owners Never Run", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_175", "text": "Pew Research Center found that 80% of Americans do not generally answer their cellphone when an unknown number calls, from a survey of 10,211 US adults fielded in July 2020.", "sourceUrl": "https://getlocalleads.ai/missed-call-cost/", "pageTitle": "Missed Call Cost: The Math Most Owners Never Run", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_176", "text": "The \"$1,200 per missed call\" figure gets attributed almost everywhere to Invoca, a call tracking company. We read the Invoca page that carries the companion missed-call percentage, and $1,200 is not on it; that page works from entirely different assumptions.", "sourceUrl": "https://getlocalleads.ai/missed-call-cost/", "pageTitle": "Missed Call Cost: The Math Most Owners Never Run", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_057", "@type": "Concept", "name": "Cost per lead", "description": "Spend on a marketing channel divided by the leads that channel produced.", "sameAs": "https://www.wikidata.org/wiki/Q1136294", "hasChunks": [ { "chunkId": "c_177", "text": "Cost per lead is what you spent on a marketing channel divided by the number of leads that channel produced. Spend $2,000 on a channel that brings you 25 calls and each of those calls cost you $80.", "sourceUrl": "https://getlocalleads.ai/cost-per-lead-by-channel/", "pageTitle": "Cost Per Lead by Channel, Compared Honestly", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_178", "text": "For local service businesses the number usually lands between about $50 and $180 depending on the channel, as of 2026.", "sourceUrl": "https://getlocalleads.ai/cost-per-lead-by-channel/", "pageTitle": "Cost Per Lead by Channel, Compared Honestly", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_058", "@type": "Concept", "name": "Shared leads", "description": "Homeowner requests sold to several contractors at once by lead-generation marketplaces.", "hasChunks": [ { "chunkId": "c_179", "text": "A shared lead is a homeowner's request sold to several roofing companies at once. Whoever calls first usually wins, which means paying for a lead and then racing four competitors for it. An exclusive inquiry comes to you directly, from your own profile, your own site or a referral.", "sourceUrl": "https://getlocalleads.ai/roofing-marketing-agency/", "pageTitle": "Roofing Marketing Agency: 8 Questions Before You Sign", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_180", "text": "The FTC's April 2023 final order required HomeAdvisor to pay up to $7.2 million over false or unsubstantiated claims about the quality and source of the leads it sold.", "sourceUrl": "https://getlocalleads.ai/is-angi-worth-it-for-contractors/", "pageTitle": "Is Angi Worth It for Contractors? An Honest Answer", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_181", "text": "The durable alternative is owning your visibility so customers find and call you directly. That means a website built to convert, a well-run Google Business Profile, real reviews, and a presence in the AI answers more customers now use to pick a local pro. Unlike rented leads, that visibility compounds and belongs to you.", "sourceUrl": "https://getlocalleads.ai/is-angi-worth-it-for-contractors/", "pageTitle": "Is Angi Worth It for Contractors? An Honest Answer", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] }, { "entityId": "e_059", "@type": "Concept", "name": "Lead generation website", "description": "A website built to produce a contact rather than describe a company, improved through conversion rate optimization.", "alternateName": "Conversion rate optimization (CRO)", "hasChunks": [ { "chunkId": "c_182", "text": "A lead generation website is one built to produce a contact, not to describe a company. That sounds obvious until you compare the two side by side, because most business websites are brochures with a contact page bolted on, and the difference between the two is not design quality. It is what the pages are organised around.", "sourceUrl": "https://getlocalleads.ai/lead-generation-website/", "pageTitle": "What a Lead Generation Website Actually Is", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_183", "text": "A poor website conversion rate almost never means the traffic is wrong. It usually means visitors arrive, fail to find one specific thing quickly enough, and leave without you ever knowing they were there.", "sourceUrl": "https://getlocalleads.ai/website-conversion-rate/", "pageTitle": "Why Your Website Gets Visits But No Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" }, { "chunkId": "c_184", "text": "Hand your phone to someone who does not know your business, open your home page, and ask them two questions: what does this company do, and how would you contact them. Time both. If either takes more than a few seconds, you have found where your calls are going, and none of the fixes require a new website.", "sourceUrl": "https://getlocalleads.ai/website-conversion-rate/", "pageTitle": "Why Your Website Gets Visits But No Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" }, { "chunkId": "c_185", "text": "CRO means tuning your pages so more of your existing visitors take action and call you. We refine layout, messaging, calls-to-action, and lead capture so the same traffic produces more booked jobs.", "sourceUrl": "https://getlocalleads.ai/website-design/", "pageTitle": "Done-For-You Website Design - Free AI Visibility Audit", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" } ] }, { "entityId": "e_060", "@type": "Concept", "name": "Choosing a marketing agency", "description": "How a home service business can judge an agency: account ownership, revenue-based reporting and trade-specific planning.", "hasChunks": [ { "chunkId": "c_186", "text": "The right roofing marketing agency lets you own every account it builds for you, reports signed contracts instead of website traffic, and plans your marketing around storm cycles and insurance claims. You can find out whether an agency meets that bar in a single meeting by asking eight questions and listening closely to the answers.", "sourceUrl": "https://getlocalleads.ai/roofing-marketing-agency/", "pageTitle": "Roofing Marketing Agency: 8 Questions Before You Sign", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" }, { "chunkId": "c_187", "text": "A roofing marketing report should connect marketing to money. At minimum it shows calls and form inquiries by source, inspections booked, contracts signed, revenue from those contracts, and cost per signed contract.", "sourceUrl": "https://getlocalleads.ai/roofing-marketing-agency/", "pageTitle": "Roofing Marketing Agency: 8 Questions Before You Sign", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_188", "text": "Scorpion's 2026 industry report found 78% of home services businesses use two or more marketing vendors, and 67% cannot connect their marketing spend to revenue. More vendors, less clarity.", "sourceUrl": "https://getlocalleads.ai/roofing-marketing-agency/", "pageTitle": "Roofing Marketing Agency: 8 Questions Before You Sign", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_189", "text": "The most-quoted figures in this category, the $3,209 average agency retainer, the $1,348.63 freelancer average and the $111 hourly rate, all come from that Ahrefs survey published in December 2023.", "sourceUrl": "https://getlocalleads.ai/local-seo-cost/", "pageTitle": "How Much Does Local SEO Cost? Real Numbers, Sourced", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_061", "@type": "Concept", "name": "Digital marketing for contractors", "description": "Everything that makes a homeowner find, trust and call a contractor, worked in a set order by cost per booked job.", "relations": [ { "predicate": "RELATES_TO", "targetId": "e_060", "targetName": "Choosing a marketing agency" } ], "hasChunks": [ { "chunkId": "c_190", "text": "Digital marketing for contractors is the set of things that make a homeowner or property manager find you, trust you, and call you, before they call the company down the road.", "sourceUrl": "https://getlocalleads.ai/digital-marketing-for-contractors/", "pageTitle": "Digital Marketing for Contractors: What Gets Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" }, { "chunkId": "c_191", "text": "Digital marketing for contractors works best in a specific order: your Google Business Profile first, then a website built to convert, then organic search and AI visibility, then paid search, and lead-generation platforms last. That order is not about which channel is most popular. It is about cost per booked job over two or three years.", "sourceUrl": "https://getlocalleads.ai/digital-marketing-for-contractors/", "pageTitle": "Digital Marketing for Contractors: What Gets Calls", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "procedure" }, { "chunkId": "c_192", "text": "Scorpion's 2026 State of Home Services Marketing Report, published February 2026 from a survey of 944 home services operators and executives, found that 67% of home services leaders cannot connect marketing spend directly to revenue, and that 78% use two or more marketing vendors.", "sourceUrl": "https://getlocalleads.ai/marketing-audit/", "pageTitle": "How to Run a Marketing Audit in One Afternoon", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" }, { "chunkId": "c_193", "text": "SOCi's 2026 Local Visibility Index looked at nearly 350,000 locations across 2,751 brands and found ChatGPT recommended just 1.2% of them, while those same brands appeared in Google's local three-pack 35.9% of the time.", "sourceUrl": "https://getlocalleads.ai/plumbing-seo/", "pageTitle": "Plumbing SEO: Winning the Emergency Search", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "statistic" } ] }, { "entityId": "e_062", "@type": "Concept", "name": "Fractional CMO", "description": "A chief marketing officer who works for a business part-time on a set monthly commitment.", "hasChunks": [ { "chunkId": "c_194", "text": "A fractional CMO is a chief marketing officer who works for your business part-time, on a set commitment each month, usually while serving a few other companies at the same time. \"Fractional\" describes the hours, not the seniority. You are buying a fraction of an experienced executive's week, not a junior marketer with a big title.", "sourceUrl": "https://getlocalleads.ai/fractional-cmo/", "pageTitle": "What a Fractional CMO Does for a Service Business", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" } ] }, { "entityId": "e_063", "@type": "Concept", "name": "AI consultant", "description": "Someone who works out where AI systems should take over repeat work, then designs and often builds them.", "hasChunks": [ { "chunkId": "c_195", "text": "An AI consultant is someone who works out where AI systems should take over repeat work in your operations, then designs those systems and often builds them. An AI system, in this sense, is software that reads, sorts, routes or drafts work that used to need a person, connected to the tools your team already uses.", "sourceUrl": "https://getlocalleads.ai/what-does-an-ai-consultant-do/", "pageTitle": "What Does an AI Consultant Do? The 4 Jobs Worth Paying For", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "definition" } ] }, { "entityId": "e_064", "@type": "Service", "name": "Live Chat Channel", "description": "Every monthly client gets a live chat channel with direct access to the GetLocalLeads.AI team, so there is no waiting on support tickets.", "hasChunks": [ { "chunkId": "c_196", "text": "Live chat with our entire team.", "sourceUrl": "https://getlocalleads.ai/about/", "pageTitle": "About GetLocalLeads.AI - Veteran Owned Marketing Agency", "publisher": "GetLocalLeads.AI", "retrieved": "2026-10-26T00:00:00Z", "contentType": "evidence" } ] } ] }